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Luxury carmakers plummet on stock market after tariff announcement

The major players in the luxury car industry suffered a significant fall in share value at the close of trading on Thursday after the US government announced the introduction of 25% tariffs on all imported cars. The measure, which had long been anticipated, was made official by President Donald Trump on Wednesday evening, triggering an immediate negative reaction on the world’s financial markets.

[INTERVIEW] “Luxury companies often want to go digital but don’t want to turn everything upside down” – Marion Scala (Micropole)

A trendsetter, the luxury sector has no hesitation in using the latest cutting-edge technologies, including artificial intelligence. But there is no question of “doing tech for tech’s sake”: these tools must have a specific role, such as enhancing the customer experience, and be part of a ROI logic. Marion Scala, head of the Hi’Tech Luxury Division at Micropole, a leading data analysis consultancy, takes stock of a successful digital transformation in Luxury & Beauty retail.

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