Rolls-Royce saw its sales rise 49% to a record high in 2021.
Rolls-Royce CEO Torsten Müller-Ötvös said the automaker sold 5,586 vehicles to customers in more than 50 countries, its all-time record in its 117-year history. Sales reached all-time highs in most regions, including China and the Americas.
Sales of high-end and luxury cars increased more broadly in key global markets such as China and the U.S., as pandemic-related travel restrictions left affluent consumers with more disposable income for other expenses.
“Covid has forced many people to bury themselves, to stop traveling, and because of this, there is quite a bit of accumulated wealth that is spent on luxury goods,” explained Müller-Ötvös “We have benefited from this development.”
He added that the automaker’s British plant in Goodwood was operating at near maximum capacity and that its order books were full well into the third quarter of 2022. All Rolls-Royce models have performed extremely strongly with growth driven primarily by the Ghost, which has seen further increases in demand.
“2021 was a phenomenal year for Rolls-Royce Motor Cars. We delivered more cars than ever before in the brand’s 117-year history to our customers around the world, with unprecedented demand for all products in every international market. (…) Building on this year’s success, we will continue to evolve as a true luxury brand, beyond the boundaries of car manufacturing,” adds Müller-Ötvös.
Preparations are underway for the brand’s all-electric future, with the announcement of its first all-electric powered car, Spectre, due for delivery in 2023. Rolls-Royce also continues to invest in its manufacturing and future talent, with a record 37 new apprentices joining the company in September 2022.
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