17 February 2026 [COLUMN] Chinese New Year 2026: When the Fire Horse Pushes Luxury Beyond a Simple Exercise in Style February 17, 2026 marks the beginning of the Year of the Fire Horse. At first glance, the event
26 June 2025 [COLUMN] Labubu: When toys shake up the world of luxury In a constantly changing Chinese market, a figurine called Labubu is shaking up traditional notions of luxury. It’s
23 December 2024 [CHRONICLE] Slow Pop-ups, China’s new retail laboratories Over the years, pop-up stores have become increasingly popular. They have established themselves as an obvious strategic tool
3 July 2024 [CHRONICLE] These Chinese cities that luxury brands are snapping up: Chengdu (Part 3/3) After introducing you to Shenzhen and Sanya, it’s now time to travel to the heart of Sichuan, where
1 May 2024 [CHRONICLE] Chinese cities that luxury brands are snapping up: Sanya (2/3) The discovery of Shenzhen gave us an insight into the ecosystem that has been created between China’s Silicon
30 January 2024 [CHRONICLE] Chinese cities that luxury brands are snapping up: Shenzhen (Part 1/3) After Shanghai and Beijing, the focus of retail network consolidation is now on new cities for new luxury
8 November 2023 [CHRONICLE] China’s rediscovery of outdoor sports: the new impetus for tennis and golf (Part 3/3) Sports are at the heart of Chinese consumers’ lives, and have a direct impact on luxury trends. As
3 October 2023 [CHRONICLE] The rediscovery of outdoor sports by the Chinese: the success of hiking in China (Part 2/3) In the wake of Covid, many Chinese have taken up outdoor sports. Among these, hiking has become the
31 August 2023 [CHRONICLE] Chinese rediscovery of outdoor sports after Covid (Part 1/3) Faced with Covid, the Chinese population has become aware of the importance of practicing sports in the open