Chanel continues to celebrate the 100th anniversary of its N°5 in New York and London

Throughout the year, Chanel celebrated the centennial of its iconic fragrance, N°5. For the holidays, the fragrance graced Rockefeller Center in New York and Harrods department store in London.


To celebrate a century of the iconic Chanel No. 5 fragrance, the French fashion house is invading New York’s Rockefeller Center with fragrance bottle sculptures and ice art. “No. 5 in the Stars” is taking place at the Rockefeller Center Ice Rink, starting this Saturday, November 6 and running through November 12. The rink will be decorated with decorative perfume bottles and candy. At the same time, there will be the Chanel No. 5 lounge, which will feature themed hot chocolate, fragrance-inspired games and an outdoor scent exhibit


At the same time, Chanel is unveiling a giant installation at Harrods Gate 5 in London, UK. Standing 15.5 meters high and 16 meters wide, the large exhibit features a geometric bottle of Chanel Nº5 and a faceted cap. In addition to the installation of Door 5, the brand also dressed 16 windows in the London store with festive decorations.


In anticipation of the holiday season, Chanel is also offering a “Finding Nº5” scavenger hunt for customers, with many prizes to be won, including an immersive shopping experience and a Chanel Nº5 spaceship.



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Une publication partagée par Harrods (@harrods)




Featured photo : © Tom D Morgan


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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