Musée International de la Parfumerie of Grasse : When art meets perfume

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Historical cradle and world-renowned for its know-how related to perfumery, Grasse honors today a meeting between Art and Perfume. Journey through the exhibition Respirer l’Art.

 

Originally known for its tanners experienced in perfumed leathers, Grasse has made perfume its specialty. Rich in the fragrant flowers of the region in which this city is located, it is quite natural that it has become over time the city of traditional perfumery registered on the list of intangible heritage of humanity with UNESCO.

 

Its unique know-how passed down from generation to generation has made it the world capital of perfumery, famous for the quality of its essences and its creations for the luxury perfume industry, among others.

 

But today, Grasse is making its olfactory skills available for the benefit of an exhibition: Respirer l’Art. Located in the Musée International de la Parfumerie, this exhibition showcases several works of art that appeal to several senses. Indeed, in addition to being visual, the contemporary works offer an olfactory journey telling the story of the perfumes and aromas that are hidden behind them. Here are four surprising works of the exhibition to discover.

 

Aura Soma by Sylvie Fleury

 

Aura Soma consists of 102 small 50 ml bottles filled with the immiscible liquids of oil and water, which have been perfumed and then colored. Each bottle being unique, the scents that emerge are all singular and have been imagined by a therapist to correspond to an individual client profile.

 

bellehaleine | Museum Tinguely Basel
© Sylvie Fleury

 

Inspired by the consumer society and the superficiality that contemporary culture can sometimes display, Sylvie Fleury wanted to stage the cult of luxury objects while questioning their real value.

 

La Madone aux Fleurs by Pierre et Gilles

 

Embodied by the French singer Clara Luciani, La Madone aux Fleurs is a painting created by the photographic duo Pierre Commoy and Gilles Blanchard. Masters and precursors of their singular art, Pierre et Gilles are famous for their photographs printed on canvas, then covered with paint.

 

https://www.artribune.com/wp-content/uploads/2019/12/Pierre-et-Gilles-La-Madone-aux-fleurs-Clara-Luciani.-Collection-Pierre-et-Gilles.-Courtesy-Galerie-Templon-Paris-Brussels-%C2%A9-Pierre-et-Gilles.jpg
© Pierre et Gilles

 

Breaking the boundary between art history and popular culture, the Madone is here surrounded by flowers and fragrant plants such as roses or lilies, whose aromas are released from the canvas to make visitors enjoy a floral journey.

 

Smoke Room by Peter De Cupere

 

For more than twenty years, Peter De Cupere has used smell as a medium for his works, performances, paintings, videos and installations. The most sought-after olfactory artist in the world, he is also very sensitive to climate change and current and threatening global issues.

 

Musée International de la parfumerie: 9 œuvres étonnantes à découvrir cet été - Nice-Matin
© Musées de Grasse, Carlo Barbiero

 

Both poetic and socially critical, Smoke Room invites the visitor to enter this strange room while being repelled by the powerful smell of the 750,000 cigarette butts present in the space.

 

Migratory Sense by Helga Griffiths

 

As its name suggests, this work proposes an immersive and olfactory experience in relation to the memory of migrants; and was realized in collaboration with the perfumer Karl-Heinz Bork. Forced to leave their homeland and having lost all visual reference points and familiar smells, Migratory Sense diffuses smells and perfumes that revive memories and allow the reconstruction of the environment left by the individuals.

 

https://img.nrz.de/img/archiv-daten/crop214931351/3103051939-w1200-cv1_1-q85/doc70xo9g9wcdu1gnkwx1v6x-MASTER-1528-1559.jpg
© Anton Minayev

 

If a journey through art and perfumes tempts you, go to Grasse, emblematic city of the French Riviera, to enjoy this exhibition until March 2023!

 

 

Read also > IN GRASSE, LANCÔME ORGANIZES THE FIRST HARVEST IN ITS DOMAINE DE LA ROSE

 

Featured Photo : © Carlo Barbiero[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

Historical cradle and world-renowned for its know-how related to perfumery, Grasse honors today a meeting between Art and Perfume. Journey through the exhibition Respirer l’Art.

 

Originally known for its tanners experienced in perfumed leathers, Grasse has made perfume its specialty. Rich in the fragrant flowers of the region in which this city is located, it is quite natural that it has become over time the city of traditional perfumery registered on the list of intangible heritage of humanity with UNESCO.

 

Its unique know-how passed down from generation to generation has made it the world capital of perfumery, famous for the quality of its essences and its creations for the luxury perfume industry, among others.

 

But today, Grasse is making its olfactory skills available for the benefit of an exhibition: Respirer l’Art. Located in the Musée International de la Parfumerie, this exhibition showcases several works of art that appeal to several senses. Indeed, in addition to being visual, the contemporary works offer an olfactory journey telling the story of the perfumes and aromas that are hidden behind them. Here are four surprising works of the exhibition to discover.

 

Aura Soma by Sylvie Fleury

 

 

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Historical cradle and world-renowned for its know-how related to perfumery, Grasse honors today a meeting between Art and Perfume. Journey through the exhibition Respirer l’Art.

 

Originally known for its tanners experienced in perfumed leathers, Grasse has made perfume its specialty. Rich in the fragrant flowers of the region in which this city is located, it is quite natural that it has become over time the city of traditional perfumery registered on the list of intangible heritage of humanity with UNESCO.

 

Its unique know-how passed down from generation to generation has made it the world capital of perfumery, famous for the quality of its essences and its creations for the luxury perfume industry, among others.

 

But today, Grasse is making its olfactory skills available for the benefit of an exhibition: Respirer l’Art. Located in the Musée International de la Parfumerie, this exhibition showcases several works of art that appeal to several senses. Indeed, in addition to being visual, the contemporary works offer an olfactory journey telling the story of the perfumes and aromas that are hidden behind them. Here are four surprising works of the exhibition to discover.

 

Aura Soma by Sylvie Fleury

 

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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