[CHRONICLE] Retail tech trends 2023 – 2024 In-store experiences: an enchanted return to childhood!

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In a world where consumers are inundated with stimuli and solicitations, in-store experiences need to stand out from the crowd to capture and retain customers’ attention. Today’s customer experiences are increasingly focused on immersion and personalization, with a particular emphasis on recalling childhood memories. These experiences are no longer confined to simple transactions; they transform the customer into the main actor, the adventurer of his or her own journey. By appealing to playful, nostalgic memories, brands create unique, memorable moments that resonate deeply with their customers.

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