Pernod Ricard strengthens its premiumization strategy with the sale of its wine division


Pernod Ricard has taken a major step in its premiumization strategy by selling its wine division to Australian Wine Holdco Limited (AWL). The sale, which will be completed in 2025, involves iconic Australian, New Zealand and Spanish wine brands. The transaction will enable the Group to concentrate on its premium spirits and champagnes, which will drive future growth.

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