8 April 2026 [COLUMN] The Aesthetics of Risk: How Gen Z Turns Existential Insecurity into a Fashion Strategy, from Tokyo to Lagos In Tokyo, the jirai kei movement—literally “landmine style”—attracts thousands of young people who deliberately cultivate an aesthetic of
25 February 2026 [COLUMN] The sophistication of the invisible: luxury in the age of agents One Sunday morning at the Javits Center, Sundar Pichai and John Furner announced that they were “rewriting the
9 July 2025 [COLUMN] Algorithms vs. craftsmanship The luxury industry is undergoing a silent but profound transformation. By 2024, “TikTok microtrends” will have redefined the
25 April 2025 [COLUMN] What remedies are there for the current “luxury fatigue”? Whether cyclical or structural, the malaise currently afflicting the luxury sector appears to run deeper than meets the
9 January 2025 [COLUMN] Understanding global trends as a luxury brand today In 2024, luxury was rocked by heightened polarization and changes in consumer behavior in favor of more sustainable,