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Vuitton and Dior, champions of the Brand Finance France rankings

Vuitton and Dior, champions of the Brand Finance France rankings

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Louis Vuitton takes the title of most valued French brand and Dior the strongest : LVMH, their parent company, achieves a nice double in the latest Brand Finance France 150 rankings.

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For the first time, Louis Vuitton has been named the most valuable French brand. It has moved up three places (+59.7% vs 2021) in the 2022 ranking with a brand value of 20.20 billion euros. “In 2020, the health crisis had particularly affected the clothing and luxury category and the Louis Vuitton brand had lost 15% in value within the Brand Finance France 150 ranking”, recalls Brand Finance France.

 

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Featured photo : © Louis Vuitton

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