Rabanne rejuvenates her deco heritage with H&M

A first for the House founded by Paco Rabanne, this festive capsule, inspired by its very seventies and cosmic universe, will be available from November 9 in selected H&M Home stores and on the Swedish fast-fashion giant’s e-commerce site.

Since Karl Lagerfeld in 2001, H&M’s fashion capsule collections have been a veritable booster for the younger generation, with an impressive array of designers from Kenzo to Balmain, Mugler and now Rabanne.


This season marks a turning point, however, as it is Rabanne’s very first creative proposal for interior design since Paco Rabanne’s design creations of the 1970s.


It’s also a first for H&M, which, with the Rabanne capsule, is offering its largest capsule to date for its interior design subsidiary, H&M Home.


Democratizing the Rabanne name


Artistic Director of the Parisian fashion house for ten years now, Julien Dossena explains that the starting point for this capsule collection was to “democratize the Rabanne name“.

This democratization is achieved through the use of reflective materials such as stainless steel or recycled zinc, and the prominence of the Maison logo.


© Rabanne x H&M Home


The latter is available in geometric-printed rugs in black, ecru and even green. It can also be found on bath towels, plaids and slippers.


Rabanne’s decorating capsule for H&M Home is also a true extension of the pool party spirit of his fashion collection for H&M.

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Featured Photo: © Rabanne x H&M

Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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