13 July 2026 How Drouant is turning gastronomic partnerships into a driver of desirability? A Parisian institution founded in 1880 and the venue for the prestigious Goncourt and Renaudot prizes, Drouant is
6 July 2026 Lacoste x Alpine: when the elegance of the tennis courts defies the laws of the racetrack Two jewels of French ingenuity are joining forces. Lacoste and Alpine are unveiling a major collaboration blending technical
1 July 2026 Balenciaga x Substack: when luxury enters the world of independent media Balenciaga and the independent media platform Substack are teaming up as part of a native partnership program on
9 June 2026 In the realm of collaborations : when the ephemeral becomes a sustainable strategy For a long time, luxury houses built their reputations on timelessness. Heritage, craftsmanship, tradition, and permanence were the
18 May 2026 Charles Leclerc and Chivas Regal unveil their first whiskey Charles Leclerc and Chivas Regal have created a unique blend, a 16-year-old blended Scotch, inspired by the Formula
13 April 2026 Versace and Onitsuka Tiger have created the most coveted sneaker capsule of the spring For his first and only Versace runway show, unveiled in September, Dario Vitale paired his pop-inspired looks with
2 April 2026 Pierre Cardin is diving into the English Channel! The fashion house, which has been run since 2020 by the nephew of the eponymous designer, has been
24 March 2026 What’s new in resort-core in 2026? A trend that has been gaining traction on social media since the post-COVID era, resort-core is far from
24 March 2026 Zara x Galliano: A Win-Win Situation? The two-year partnership announced between the iconic and controversial former designer of Dior and Maison Margiela and the
18 February 2026 Hublot chooses Jung Kook from BTS as global ambassador Hublot surprised the luxury world by announcing the appointment of Jung Kook, a globally recognized artist and member