On Thursday, May 2nd, Maison Chanel presented its 2024-2025 cruise collection during a runway show on the rooftop of the Cité Radieuse in Marseille.
If the cruise fashion show season is synonymous with collections presented in increasingly exceptional destinations, Chanel decided this year to stay within French territory, precisely in Marseille. However, this does not mean that the brand opted for a presentation characterized by sobriety. On the contrary, the Parisian House unleashed its imagination to turn the Phocaean City into a stage for cultural and artistic events.
On April 29th, Chanel first revealed the teaser for its 2024-2025 cruise fashion show. Directed by Ladj Ly, the film features dancers from the Marseille National Ballet and Marion Barbeau, an actress and dancer notably seen in En corps by Cédric Klapisch. Choreographed by the French collective (La)Horde, the troupe transforms the coastal city into a playground where creative energy can be fully expressed.
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Another event announced by the iconic double C brand was the broadcast of Radio Chanel. This special program, broadcast live on the day of the fashion show on the brand’s website and social media platforms, invited many friends of the House to take the mic alongside a trio of top-notch hosts, namely model Caroline de Maigret, journalist Géraldine Sarratia, and French composer Pedro Winter. Invited to participate in a dialogue on the theme of creation, artists and ambassadors of the brand such as Charlotte Casiraghi, Jean-Michel Jarre, Lily-Rose Depp, Marion Cotillard, and Zita Hanrot came to share their vision before joining the front rows of the runway show.
Not content with half-measures, Chanel also teamed up with the Parisian gallery 19M to create a temporary space paying tribute to the Métiers d’art in the Mediterranean city. Located at the entrance of the Old Port, this venue hosts an exhibition conceived by artist Olivier Amsellem, art historian Emmanuelle Luciani, Charlotte Pelouse and Karine Terlizzi, co-directors of the Couvent, designer Caroline Perdrix, and stylist Mossi Traoré.
Through works conceived by Marseille artists, artisans, designers, and creative associations, the theme of material is honored through various disciplines such as ceramics or weaving. Conceived as a place of exchange, the space invites visitors to participate in educational workshops as well as two embroidery workshops, respectively organized by the workshops Montex and Paloma and by the Maison Lesage, acquired in 2002 by Chanel with which it has been a long-standing partner.
Fashion by the Seaside
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Featured Image: © Boris Allin
