Rabanne is the next designer brand invited by H&M

After Mugler, it’s the turn of the House founded in 1966 by Paco Rabanne to create a capsule collection for the Swedish fast-fashion giant. The collection includes not only ready-to-wear pieces, but also a series of decorative objects – a first for the Maison.


After shortening its name to Rabanne last June and launching its Beauty line, the fashion house is looking to strengthen its e-commerce expertise and accessible product offering.


The Rabanne X H&M collection, unveiled on Monday October 2, was a four-handed collaboration between Julien Dossena, Artistic Director of Rabanne, and Ann-Sofie Johansson, Creative Director of H&M.


The worldwide release of this new collaboration between a designer brand and the fast-fashion retailer is scheduled for November 9, in stores and on the e-commerce site.


A collection with an optimistic futuristic spirit


Since 2004, when Karl Lagerfeld took the bold step of associating his image with H&M, the Swedish giant has been inviting a designer once or twice a year.

This season, it’s the turn of Julien Dossena, head of Rabanne’s creative direction for the past ten years, to offer a stylistic, revisited anthology of founder Paco Rabanne‘s work.


The tone is set: the collection is disco maximalist, hedonistic and luminous, with a maximum of reflective sequins, mesh and rhinestones. It plays the card of strong pieces, capitalizing on the younger generation’s taste for mixing styles, colors and materials in a single outfit.


The wardrobe ranges from mini-dresses and jumpsuits to military jackets and sportswear.


But Julien Dossena doesn’t just serve H&M customers with simple archive pieces such as the Disc-o-rama dress: he brings the House’s classics up to date.

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Featured Photo: © H&M

Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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