Communication-Marketing - Page 4
The compelling digital world of luxury brands never ceases to amaze. Avant-garde collaborations with celebrities and other industries[1]
In her 17-year career, Taylor Swift has become much more than a pop sensation: she has become the
Sports are at the heart of Chinese consumers’ lives, and have a direct impact on luxury trends. As
Chanel Parfums et Beauté has created a new unit dedicated to ideation and creative influence strategies, headed by
Today, customer satisfaction is no longer a sufficient objective for offering luxury experiences. Aiming for customer satisfaction simply
For her grand return to the fashion scene after a six-year absence, Phoebe Philo has finally unveiled the
The latest Launchmetrics report is unequivocal. With an increase of 30% by 2023, the media audience for Paris
For a long time, it seemed that luxury and rarity were inseparable. Then the advent of e-commerce and
The conquest of luxury goods in Korea is largely based on the soft power promised by Hallyu. This
