Hennessy inaugurates a high-end customization workshop

The undisputed leader in cognac, Hennessy, is to inaugurate a high-end personalization workshop to offer its customers a unique experience. In this exclusive space, visitors will be able to embellish their bottles with precious materials and engrave their initials. At the same time, Hennessy is launching new formats and an oak wood case for its decanters, accessible to a wider public.

 

Hennessy, the undisputed leader in the world of cognac, is opening the doors of its new high-end workshop, “L’Atelier ma carafe”, from May 24, 2024. This initiative is part of the growing trend towards luxury wine tourism, to offer a unique experience to spirits lovers.

 

Located in the rue des Cordeliers, in the heart of the Cognac township, this workshop was fitted out in 2016 and was previously only accessible during Heritage Days or LVMH Group Special Days. It will now be open to the public all year round.

 

The workshop showcases the meticulous work of Hennessy artisans, who specialize in embellishing crystal bottles with precious materials such as silk, leather and rare wood.

 

 

For 200 euros per person, visitors are invited to take part in a 90-minute immersive session. The experience begins with a guided tour of the rare editions workshop, followed by a hands-on activity where each participant can personalize a 5cl mignonette of Hennessy Paradis.

 

An unforgettable experience

 



To continue reading this article, create a free account or log in.

Create your free account

I create my account

Don’t miss out on the latest luxury business news.


 

Read also>CRAVAN AND HENNESSY UNVEIL THEIR BOTTLED COCKTAIL FEATURING COGNAC

Featured photo : © Hennessy

Picture of Hugues Reydellet
Hugues Reydellet
Hugues Reydellet is a young and passionate journalist whose favorite subjects are economy, culture, gastronomy, but also cars, and sports. With a sharp pen and an insatiable curiosity, Hugues is constantly on the lookout for new hot information to report.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Launch offer:

Your participation in the Camille Fournet Masterclass reserved for annual subscriber !

Luxus Plus Newsletter