Communication et Marketing - Page 4
Puig is changing its logo to reflect its new brand signature “Puig, Home of creativity”. The decision comes
Bebe Rexha becomes majority shareholder of Provocativo, a cuvée of Cava – a Spanish sparkling wine – on
Since COVID, which acted as a catalyst for trends, confirming and even reinforcing the need for experiences, many
Dua Lipa is the new global ambassador for Yves Saint Laurent Beauté. In addition to continuing to embody
The reception of a luxury handbag by South Korean First Lady Kim Keon Hee is shaking up the
Perfumery in spiritual mode, and an almost etymological return to the very origins of the word “perfume” (from
Chanel has succeeded in having What Goes Around Comes Around, a platform specializing in the sale of second-hand
Luxury giants are set for the celebration of the Year of the Dragon with new collections of watches,
The legal stakes are many for luxury brands in the race to use the most innovative technologies.
The compelling digital world of luxury brands never ceases to amaze. Avant-garde collaborations with celebrities and other industries[1]
