The Veuve Clicquot Sun Club offers the House’s new cuvée

This summer, Veuve Clicquot launches its Sun Club internationally and for the first time in Italy. These pop-up terraces are an opportunity to discover its new range of champagnes, to be enjoyed on ice.


A terrace with a view of the Tyrrhenian Sea, summer sunsets, a refreshing glass in hand: this is the promise of Veuve Clicquot. The iconic champagne house founded in 1772 – owned by LVMH since 1987 – sets up its Sun Club across Europe to celebrate summer. For the first time, Veuve Clicquot launches a pop-up in Italy, specifically in Forte dei Marmi.


It is one of the jewels of Tuscany. Once a picturesque fishing village, the coastal town has become a vacation spot for the jet-set. An ideal location for the Veuve Clicquot Sun Club, which has taken over the bar-restaurant Pesce Terrazza, the nerve center of glamorous Dolce Vita evenings.


© Veuve Clicquot


The place invites relaxation and incorporates the iconic elements of the Veuve Clicquot brand, thanks to the work of the Marseille-based design and decoration studio Marcel Poulain. The legendary yellow adorns the parasols, seating, and even the champagne buckets shaped like buoys. And because a sunset on a terrace is never better than with a cocktail in hand, the brand unveils its new creations specially designed for summer.


To celebrate the sunny days, Veuve Clicquot has created two new cuvées, RICH and RICH Rosé. These champagnes are meant to be enjoyed very cold or on ice. The blend and the “liqueur de dosage” give them a delicate taste, where notes of white fruits and citrus combine for exquisite sweetness. Whether in white or rosé, the RICH cuvée is a novel way to enjoy bubbles.


The tasting experience is complemented by an exclusive selection of tapas imagined by chef Stefano Pezzini, creating a perfect pairing with the flavors of the champagne.


Sunshine all the way to Paris

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Featured Photo: © Veuve Clicquot

Picture of Charline Point
Charline Point
Passionate about art in all its forms, Charline Point is a young journalist driven by fierce curiosity and a keen appetite for culture. After several years in press relations, Charline decided to take up a career in journalism. Her favorite subjects are travel, gastronomy, cinema and fashion.

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