11 March 2026 Dakota Johnson sets the internet ablaze for Calvin Klein For its spring 2026 campaign, Calvin Klein returns to unabashed sensuality by featuring American actress Dakota Johnson. Recalling
9 March 2026 [COLUMN] Drive-to-store activation: the magic potion to bring customers back to stores Brands have never been so visible, yet natural traffic—the kind that arose from the prestige of an address,
20 February 2026 [LIFESTYLE] A look back at the best luxury campaigns for Valentine’s Day 2026 The brands appropriate Valentine’s Day by offering sensual campaigns full of love, accompanied by a selection of items
18 February 2026 Ramadan, another key period for global luxury communications Coincidence? The year 2026 will see two key commercial periods for the luxury industry overlap. February 17 marks
17 February 2026 [COLUMN] Chinese New Year 2026: When the Fire Horse Pushes Luxury Beyond a Simple Exercise in Style February 17, 2026 marks the beginning of the Year of the Fire Horse. At first glance, the event
12 February 2026 For Burberry, Twiggy, the legendary model of Swinging London, strikes a pose once again At 76 years old, the internationally renowned model, inextricably linked to the sexual liberation of 1960s England, has
9 February 2026 [COLUMN] Luxury faces the trap of hyper-exclusivity Luxury is going through an unprecedented period of tension. Slowing sales, questions about desirability, rising widespread mistrust: the
6 February 2026 Justice: Goyard battles Fauré Le Page for the title of France’s oldest leather goods manufacturer Founded in 1853, Goyard is challenging Fauré Le Page’s right to use the date 1717 in its communications.
20 January 2026 Patrón tequila is preparing to celebrate its first Grammy Awards ceremony On February 1 at the Crypto.com Arena in Los Angeles, the wine and spirits industry will once again
7 January 2026 Emily in Paris: a profitable series for brands? Since the first season of Emily in Paris, the fifth of which was released on December 18, it