Every season, fashion houses unveil campaigns for their latest collections. With celebrities, models of the moment and atypical settings, the brands compete in creativity to showcase their products and their image. Let’s take a look at the spring-summer 2024 campaigns.
Edie Parker
The recent collaboration between the Edie Parker and St. John brands is embodied by an actress well known to millennials and Gen Z. Leighton Meester, unforgettable Blair Waldorf in the American series Gossip Girl, which ran from 2007 to 2012, lends her features to this campaign, directed by Christian Soria.
Dubbed “Tweed Burn”, the collection imagined by St. John and Edie Parker features two limited-edition bag models, the Burn clutch and the Burn shoulder bag. As the name suggests, the collaboration highlights tweed fabric, and for the occasion imagines two distinct knits: a multicolored blend anchored in neutral tones with bursts of bright color, and a textured weave between complexity and elegance.
In a nod to her character as a socialite accustomed to frequenting New York palaces, Leighton Meester poses alternately in a hotel bathroom or at a restaurant. She appears wearing a babydoll-inspired satin and lace dress, as well as more chic tweed ensembles. Synonymous with elegance, the young woman is also photographed in a little black dress sublimated by a superposition of pearl necklaces.
The bags in the collection accompany her throughout the shots. Perfect accessories to complement her outfits, they feature a surprising detail: the bags are equipped with a retractable lighter case, with which the actress doesn’t hesitate to play, gazing determinedly at the camera.
Miu Miu
For its Spring-Summer 2024 handbag campaign, the Miu Miu brand called on one of the hottest models of recent years, Gigi Hadid. In a resolutely retro mood, the supermodel sported a bob, the short haircut of the moment. The series of portraits by renowned photographer Steven Meisel features the Italian label’s Arcadie and Wander models.
The campaign is directly inspired by the work of Madame Yevonde, a British photographer renowned for her use of color in her portraits. Imbued with nostalgia, Gigi Hadid’s shots take on a 1930s feel, thanks to the pastel shades of the backdrop.
Retro inspiration is also evident in the ensembles worn by the model and chosen by stylist Lotta Volkova. Whether a simple cardigan or a floral halter-neck dress, each piece showcases quilted leather handbags. Presented in vibrant shades of orange, yellow and brown, the structured, modern shape of the Arcadie and Wander models creates a harmonious contrast.
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Featured Photo: © Miu Miu
