Made in France: a dream not always within reach

As a guarantee of quality and the promotion of French know-how, Made in France is more popular than ever. As proof of this, both attendance and exhibitor numbers at MIF Expo were high for its 11th edition, despite a tense economic context.

 

For its latest edition, the MIF Expo – Salon du Made In France was packed with visitors and craftsmen. The Occitanie region was in the spotlight this year, with around a hundred stands.

 

100,000 visitors flocked to Porte de Versailles to take part in MIF Expo, from November 9 to 12, four days of “intense attendance” devoted entirely to Made In France. What’s more, according to the organizers, 90% of them bought a product from one of the many exhibitors at the show.

 

Exceptional attendance at MIF Expo

 

At MIF Expo, you’ll find everything from clothing to electric scooters, as well as items for the home, household appliances, wellness and beauty products…

 

All participants, whether professionals, manufacturers or consumers, are committed to putting reindustrialization and relocation at the heart of their approach.

 

The number of visitors is not the only proof of the public’s enthusiasm for French know-how.

 

The number of exhibitors – 1015 – is also higher this year.

As in previous years, the show featured regulars such as fashion and accessories brands Le Slip Français and Le Parapluie de Cherbourg. The eminent glove manufacturer Maison Fabre, founded in 1924 and stamped Entreprise du Patrimoine Vivant (EPV), which accompanied artists Beyoncé and Rosalia on their respective world tours, was also on hand.

Founded in 1923, the Maison Fabre glove factory, which dressed singers Beyonce and Rosalia on their world tour, was also present.

In interior design, Marseille-based The Line, known for its decorative metal skylines inspired by cities, islands and metro stations, presented its animal line for children, featuring dinosaurs, unicorns and dolphins.

In the beauty world, Eclae, the natural cosmetics brand formulated with organic pink seaweed from the Camargue, and Le Jardin Spa, the range of natural plant oils, were also present.

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Featured Photo: © MIF Expo – Salon du Made In France

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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