LOEWE highlights the art of traditional hand weaving

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On the occasion of the “Milan Design Week 2022” which will take place from June 7 to 12, the Spanish luxury ready-to-wear house LOEWE is experimenting with a project of traditional handmade weaving of leather, paper and straw.

 

This fact alone fills me with energy and anticipation,” says Jonathan Anderson, creative director of the Spanish label, looking forward to the return after a two-year hiatus of “Milan Design Week”.

 

Named “WEAVE, RESTORE, RENEW” , Anderson wanted to explore several different weaving traditions through this project: leather weaving, straw weaving, a Galician tradition known as “Coroza” and, finally, the Korean paper weaving technique known as “Jiseung”.

 

As the name suggests, this project aims to resurrect forgotten or too easily discarded objects and materials, transforming them into baskets, purses, cradles, vases or storage. “The act of handwork gives each object another meaning, honoring the history and value of the object and preserving it for the future,” Anderson explains. Another message he wishes to convey through this initiative is that of denouncing the acceleration of time that modern life produces, of the hectic lifestyle of contemporary society, where the usefulness of objects is only ephemeral: they are bought and used, and then directly discarded once they have done their service.

 

LOEWE therefore wanted to highlight and pay tribute to the environmentally friendly craftsmanship of the artisans who create unique objects of unparalleled quality with their hands.

 

The three traditional weaving techniques

 

For the leather weaving technique, the House called upon the artisans Idoia Cuesta, Belén Martìnez, Santiago Basteiro and Juan Manuel Marcilla, to whom they donated 240 straw baskets, to be restored and repaired with leather cords.

 

Leather weaving technique. © Loewe

 

For traditional Galician weaving, the “Coroza” technique uses straw, reeds, heather, and other natural fibers to make raincoats, hats and baskets. “We’ve created a series of bags and baskets that retain Coroza’s distinctive fringe rows, which look both practical and visually stunning, almost like sculptures,” Anderson says.

 

“Coroza”. © Loewe

 

Finally, the last weaving technique LOEWE wants to highlight originates in Korea. It uses paper as its main material and the house has enlisted Young Soon Lee, the 2019 House Craft Award finalist, to create it. This traditional technique called “Jiseung” involves intertwining thin strings of paper for the purpose of creating various household objects such as pots. In this regard, Anderson noted that he has extended this technique to the use of recycled newspaper to design a series of sturdy bins.

 

“Jiseung”. © Loewe

 

Throughout this project, we are celebrating the regenerative power of manual labor. I’m proud that we’ve created a series of items that rewire the relationship with time, wear and tear, delivering a message of evolution and transformation that I find progressive and uplifting,” Anderson finally says. All of these creations paying homage to traditional hand weaving techniques will be on display at Milan Design Week 2022 next month!

 

 

Read also > LOEWE X SPIRITED AWAY: THE NEW SPANISH-JAPANESE COLLABORATION

 

Featured Photo : © LOEWE[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

On the occasion of the “Milan Design Week 2022” which will take place from June 7 to 12, the Spanish luxury ready-to-wear house LOEWE is experimenting with a project of traditional handmade weaving of leather, paper and straw.

 

This fact alone fills me with energy and anticipation,” says Jonathan Anderson, creative director of the Spanish label, looking forward to the return after a two-year hiatus of “Milan Design Week”.

 

Named “WEAVE, RESTORE, RENEW” , Anderson wanted to explore several different weaving traditions through this project: leather weaving, straw weaving, a Galician tradition known as “Coroza” and, finally, the Korean paper weaving technique known as “Jiseung”.

 

 

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[/vc_cta][vc_column_text]Featured photo : © LOEWE[/vc_column_text][/vc_column][/vc_row]

On the occasion of the “Milan Design Week 2022” which will take place from June 7 to 12, the Spanish luxury ready-to-wear house LOEWE is experimenting with a project of traditional handmade weaving of leather, paper and straw.

 

This fact alone fills me with energy and anticipation,” says Jonathan Anderson, creative director of the Spanish label, looking forward to the return after a two-year hiatus of “Milan Design Week”.

 

Named “WEAVE, RESTORE, RENEW” , Anderson wanted to explore several different weaving traditions through this project: leather weaving, straw weaving, a Galician tradition known as “Coroza” and, finally, the Korean paper weaving technique known as “Jiseung”.

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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