Google’s smart glasses will feature the Gucci logo

For the American tech giant, these new pairs—more affordable, stylish, and useful—should help erase the bad memory of the failure of Google Glass, which hit the market too soon. Meanwhile, the venture should also be a win for the Kering subsidiary, which is still struggling…

We’ve been waiting for details for nearly a year…

Google’s first branded smart glasses will bear the well-known name of Gucci and are set to debut “likely next year, in 2027,” according to Luca de Meo. The CEO of Kering, owner of the famous brand with the double G logo, confirmed this on April 16 in an interview with Reuters.

A partnership with Kering Eyewear formed a year ago

The announcement is thus part of the partnership formed in May 2025 between Google and Kering Eyewear, the luxury group’s eyewear division, to develop smart glasses.

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Read more > With Google, Kering Eyewear is now turning its attention to smart glasses

Featured photo: © Gucci