Amid the surge in agent-based AI, new titles are emerging in the luxury sector, including that of Chief AI and Technology Officer, a position created in late March at Kering that has received significant media attention. This trend is far from isolated, as other major fashion houses have also chosen to appoint a leader dedicated entirely to this cutting-edge technology.
Chief AI Officer, Head of AI Strategy, VP of Generative Intelligence…
While job titles may vary, the trend is undeniable: artificial intelligence is giving rise to the first executive-level positions dedicated to this technology.
The timing coincides with the momentum of a fashion AI market that is projected to generate an operating profit of $150 to $275 billion by 2030, according to consulting firm McKinsey.
Thisinnovation in the fashion and luxury sector, initiated and publicized last March by the world’s second-largest luxury group, Kering, is now spreading.
This emerging strategic role requires much more than just an engineer’s technical expertise and sits at the intersection of creativity, the supply chain, and the customer experience.
A Flurry of Appointments
While groups like LVMH have been among the pioneers to integrate AI into their roadmaps and processes for over five years—with its proprietary AI, MaIA, for the world’s leading luxury group—it is its rival Kering that has received significant media attention with the creation of a dedicated executive position.
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Read more > [COLUMN] Luxury will not be overwhelmed by artificial intelligence. It is in the process of harnessing it
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