After My Neighbor Totoro, Loewe adorns itself with the characters of Spirited Away for its new collaboration with the studio Ghibli.
A few months after the success of the collection dedicated to My Neighbor Totoro, Jonathan Anderson, Artistic Director of Loewe, has created an exclusive capsule to celebrate the animated film “Spirited Away“.
The collection includes clothing and accessories, representing a beautiful escape into the fantasy world of the cult film directed by Hayao Miyazaki in 2001. Each piece is embellished with one of the characters from the film that earned Studio Ghibli numerous awards, including the Oscar for Best Animated Feature at the 75th Academy Awards.
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Loewe’s craftsmen bring the characters to life by playing with materials and textures. The young heroine Chihiro, the mysterious Haku or the witch Yubaba are highlighted with intarsia patterns and embroidery while the Susuwatari (the little balls of soot) become bags and pompoms. Some pieces are inspired by boro, an ancestral Japanese technique that consists in creating a patchwork with pieces of indigo fabric.
The campaign was directed by photographer Juergen Teller and features singer and songwriter Dua Saleh and models Kit Butler, Hyunji Shin and Mica Arganaraz. This collection continues the dialogue initiated as part of the Loewe Foundation‘s sponsorship of Studio Ghibli. The Foundation is funding the Tokuma Memorial Cultural Foundation for Animation for three years to encourage cultural activities and exhibitions. The Loewe Foundation, headed by Sheila Loewe, promotes creativity, educational programs and heritage preservation in the fields of poetry, dance, photography, art and crafts.
The Loewe x Spirited Away collection is on display exclusively at Le Bon Marché Rive Gauche and on Loewe’s website, including T-shirts, hoodies, shorts, handbags, long stoles and slippers.
Featured photo : © DR
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.