Loewe x Spirited Away: the new Spanish-Japanese collaboration

After My Neighbor Totoro, Loewe adorns itself with the characters of Spirited Away for its new collaboration with the studio Ghibli.


A few months after the success of the collection dedicated to My Neighbor Totoro, Jonathan Anderson, Artistic Director of Loewe, has created an exclusive capsule to celebrate the animated film “Spirited Away“.


The collection includes clothing and accessories, representing a beautiful escape into the fantasy world of the cult film directed by Hayao Miyazaki in 2001. Each piece is embellished with one of the characters from the film that earned Studio Ghibli numerous awards, including the Oscar for Best Animated Feature at the 75th Academy Awards.



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Loewe’s craftsmen bring the characters to life by playing with materials and textures. The young heroine Chihiro, the mysterious Haku or the witch Yubaba are highlighted with intarsia patterns and embroidery while the Susuwatari (the little balls of soot) become bags and pompoms. Some pieces are inspired by boro, an ancestral Japanese technique that consists in creating a patchwork with pieces of indigo fabric.


Loewe x Spirited Away collection © DR


The campaign was directed by photographer Juergen Teller and features singer and songwriter Dua Saleh and models Kit Butler, Hyunji Shin and Mica Arganaraz. This collection continues the dialogue initiated as part of the Loewe Foundation‘s sponsorship of Studio Ghibli. The Foundation is funding the Tokuma Memorial Cultural Foundation for Animation for three years to encourage cultural activities and exhibitions. The Loewe Foundation, headed by Sheila Loewe, promotes creativity, educational programs and heritage preservation in the fields of poetry, dance, photography, art and crafts.


The Loewe x Spirited Away collection is on display exclusively at Le Bon Marché Rive Gauche and on Loewe’s website, including T-shirts, hoodies, shorts, handbags, long stoles and slippers.




Featured photo : © DR


Picture of Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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