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Cosmetics: L’Oréal, Lvmh and Shiseido to buy Aesop

Cosmetics: L’Oréal, Lvmh and Shiseido to buy Aesop

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Aesop is said to be in the process of being partly acquired by L’Oréal, Lvmh or Sisheido. Founded in Australia about 30 years ago, this skin care brand is now very coveted. Between innovations, creations and advanced research, it has been able to develop while respecting the environment.


According to some people close to the case, LVMH and L’Oréal are both in the running to enter the capital of the Australian brand Aesop. The Japanese beauty group Shiseido is also said to be interested in this operation, which could value the Australian brand at least 2 billion dollars.


Founded in 1987 in Melbourne, Aesop is now a recognized brand with 376 points of sale worldwide, including 275 boutiques and 101 department store corners. In France, it has about 15 stores.


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In 2012, the Australian brand had been bought 65% for $68 million (62.4 million euros) by the Brazilian cosmetics firm Natura Cosméticos. Aesop retains a 25% stake and other investors the remaining 10%. Last October, the group, which holds the majority of the shares, announced that it wanted to study a possible IPO in the US or a spin-off, in order to finance its expansion. But the first idea was abandoned, the stock market being too volatile.


In the first nine months of its 2022 fiscal year, which ended on September 30, the Natura group recorded a turnover of 4.5 billion euros, down by 9% compared to the same period in 2021.  However, Aesop is the only brand of the group whose sales are growing at 319 million euros.


This growing growth is of great interest to the beauty giants.


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