Cosmetics: L’Oréal, Lvmh and Shiseido to buy Aesop

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Aesop is said to be in the process of being partly acquired by L’Oréal, Lvmh or Sisheido. Founded in Australia about 30 years ago, this skin care brand is now very coveted. Between innovations, creations and advanced research, it has been able to develop while respecting the environment.

 

According to some people close to the case, LVMH and L’Oréal are both in the running to enter the capital of the Australian brand Aesop. The Japanese beauty group Shiseido is also said to be interested in this operation, which could value the Australian brand at least 2 billion dollars.

 

Founded in 1987 in Melbourne, Aesop is now a recognized brand with 376 points of sale worldwide, including 275 boutiques and 101 department store corners. In France, it has about 15 stores.

 

In 2012, the Australian brand had been bought 65% for $68 million (62.4 million euros) by the Brazilian cosmetics firm Natura Cosméticos. Aesop retains a 25% stake and other investors the remaining 10%. Last October, the group, which holds the majority of the shares, announced that it wanted to study a possible IPO in the US or a spin-off, in order to finance its expansion. But the first idea was abandoned, the stock market being too volatile.

 

In the first nine months of its 2022 fiscal year, which ended on September 30, the Natura group recorded a turnover of 4.5 billion euros, down by 9% compared to the same period in 2021.  However, Aesop is the only brand of the group whose sales are growing at 319 million euros.

 

This growing growth is of great interest to the beauty giants.

 

For the moment, deliberations are ongoing and there is no certainty that they will lead to concrete offers. This search for participation is very important for the development of the Australian company. It could lead to the opening of new markets, new projects because more budget and innovations, which will make the brand, already well established in the world of high-end cosmetics, grow and evolve.

 

Aesop : a concept more than a brand

 

More than a brand, Aesop is also a concept. Each of its stores is unique and the interest of each new opening is to blend into the mold of the country, the city and the street in which it is located. The first Aesop outlet was opened in 2004 in a small area of Melbourne. Once a narrow space used as a ramp to a parking lot, the brand deployed an architectural feat, mixing beauty, nature and cosmetics. Proud of this heritage, the Australian company wants to expand further, while keeping its founding principles.

 

After a first opening on the Chinese continent last December, Aesop opened two new stores at the end of December in France, a few days before Christmas.

 

The first one, located on rue des Grands Bourgeois in the Marais district, was designed by the designer Valentin Loellmann. As always, the identity of the brand is very present and has a singular case. The solid oak was hand carved, a sink is formed from a single block of stone and the plaster on the walls was hand brushed to create an impression of movement. The second unit is located in the 2nd arrondissement of Paris.

 

 

 

Around the world, each boutique has its own visual identity, using noble materials and respecting the environment. This is a successful approach to luxury, which explains why the biggest beauty giants are interested in Aesop.

 

 

Read also >Yves Saint Laurent Beauty launches into the web3

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Aesop is said to be in the process of being partly acquired by L’Oréal, Lvmh or Sisheido. Founded in Australia about 30 years ago, this skin care brand is now very coveted. Between innovations, creations and advanced research, it has been able to develop while respecting the environment.

 

According to some people close to the case, LVMH and L’Oréal are both in the running to enter the capital of the Australian brand Aesop. The Japanese beauty group Shiseido is also said to be interested in this operation, which could value the Australian brand at least 2 billion dollars.

 

Founded in 1987 in Melbourne, Aesop is now a recognized brand with 376 points of sale worldwide, including 275 boutiques and 101 department store corners. In France, it has about 15 stores.

 

In 2012, the Australian brand had been bought 65% for $68 million (62.4 million euros) by the Brazilian cosmetics firm Natura Cosméticos. Aesop retains a 25% stake and other investors the remaining 10%. Last October, the group, which holds the majority of the shares, announced that it wanted to study a possible IPO in the US or a spin-off, in order to finance its expansion. But the first idea was abandoned, the stock market being too volatile.

 

In the first nine months of its 2022 fiscal year, which ended on September 30, the Natura group recorded a turnover of 4.5 billion euros, down by 9% compared to the same period in 2021.  However, Aesop is the only brand of the group whose sales are growing at 319 million euros.

 

This growing growth is of great interest to the beauty giants.

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Aesop is said to be in the process of being partly acquired by L’Oréal, Lvmh or Sisheido. Founded in Australia about 30 years ago, this skin care brand is now very coveted. Between innovations, creations and advanced research, it has been able to develop while respecting the environment.

 

According to some people close to the case, LVMH and L’Oréal are both in the running to enter the capital of the Australian brand Aesop. The Japanese beauty group Shiseido is also said to be interested in this operation, which could value the Australian brand at least 2 billion dollars.

 

Founded in 1987 in Melbourne, Aesop is now a recognized brand with 376 points of sale worldwide, including 275 boutiques and 101 department store corners. In France, it has about 15 stores.

 

In 2012, the Australian brand had been bought 65% for $68 million (62.4 million euros) by the Brazilian cosmetics firm Natura Cosméticos. Aesop retains a 25% stake and other investors the remaining 10%. Last October, the group, which holds the majority of the shares, announced that it wanted to study a possible IPO in the US or a spin-off, in order to finance its expansion. But the first idea was abandoned, the stock market being too volatile.

 

In the first nine months of its 2022 fiscal year, which ended on September 30, the Natura group recorded a turnover of 4.5 billion euros, down by 9% compared to the same period in 2021.  However, Aesop is the only brand of the group whose sales are growing at 319 million euros.

 

This growing growth is of great interest to the beauty giants.

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The editorial team
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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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