By acquiring Rose et Marius, a young nugget of Haute Parfumerie made in Provence, the Bogart Group is shifting the focus of its external growth back to its original business: the manufacture of prestige perfumes. It is thus refreshing its offer with a contemporary, authentic and responsible House, to which it should give the means to develop.
Bogart once again sets its sights on fragrances.
After several external growth operations in the distribution sector in Germany, France, Belgium and Slovakia, the specialist in the creation, manufacture and marketing of perfumes and luxury cosmetics is returning to its first love: the development of prestige juices.
The independent, family-owned French group has just acquired a pretty nugget, “Rose et Marius”. This Maison de Haute Parfumerie and art de vivre, based in Aix en Provence, combines luxury with a responsible approach.
A successful career
Magali Fleurquin-Bonnard, founder of Rose et Marius and a double graduate of Sup de Co la Rochelle and Sup de Luxe, first worked for companies such as luxury watchmaker Piaget before embarking on her own entrepreneurial adventure. And she was right to do so, judging by the success of her brand, which has now been taken over by a major player in the sector.
To continue reading this article, subscribe or log in to your account
Discover our plans
- Every day, keep up to date with the latest business news from the world of luxury.
- Receive the essential luxury business news by email every week
- Access all our events
- The Luxury Journals and Luxus Magazine in print and digital versions
Subscribe for 1€
Become an active member of the community of luxury leaders.
Read also > ROSÉ, THE NEW BATTLEGROUND FOR MAJOR GROUPS AND CELEBRITIES
Featured Photo: © Rose et Marius
