21 May 2026 [COLUMN] The revival of French watchmaking isn’t just happening in the workshops After weathering three difficult decades, French watchmaking is now undergoing a promising transformation, marked by production growth of
4 May 2026 [COLUMN] Innovating without betraying oneself: why luxury must stop trying to prove its modernity The luxury sector isn’t lagging behind technologically; it’s undergoing a crisis of coherence. Against a backdrop of rising
28 April 2026 Google’s smart glasses will feature the Gucci logo For the American tech giant, these new pairs—more affordable, stylish, and useful—should help erase the bad memory of
22 April 2026 The role of Chief AI and Technology Officer is gaining traction in the luxury sector Amid the surge in agent-based AI, new titles are emerging in the luxury sector, including that of Chief
19 March 2026 L’Oréal Expands Its AI Partnership with Nvidia to Predictive Beauty On March 17, the global beauty giant announced it was expanding its artificial intelligence partnership with Nvidia. This
19 March 2026 Kering appoints Pierre Houlès, formerly of Renault, to head its Digital, AI, and IT division By creating this new role—which combines several functions and is entrusted to an expert—the group aims to accelerate
18 March 2026 [COLUMN] Luxury won’t be overwhelmed by artificial intelligence. It’s in the process of harnessing it Luxury and artificial intelligence might be seen as incompatible: on one hand, heritage, distinction, and the long term;
25 February 2026 Coty: when AI is used to discover in-store fragrances The American beauty giant has just unveiled a new AI-powered experience in Hong Kong. This takes the form
25 February 2026 [COLUMN] The sophistication of the invisible: luxury in the age of agents One Sunday morning at the Javits Center, Sundar Pichai and John Furner announced that they were “rewriting the
29 January 2026 Paris Fashion Week: Alexis Mabille brings artificial intelligence and haute couture fashion shows together Haute couture designer Alexis Mabille chose to incorporate artificial intelligence into the design of his latest fashion show.