Communication et Marketing - Page 6
The legal stakes are many for luxury brands in the race to use the most innovative technologies.
The compelling digital world of luxury brands never ceases to amaze. Avant-garde collaborations with celebrities and other industries[1]
In her 17-year career, Taylor Swift has become much more than a pop sensation: she has become the
Sports are at the heart of Chinese consumers’ lives, and have a direct impact on luxury trends. As
Today, customer satisfaction is no longer a sufficient objective for offering luxury experiences. Aiming for customer satisfaction simply
NellyRodi has just unveiled a new study, Entertainment Everywhere. According to Maxime Coupez, the agency’s Head of Digital
Broadcast on France 5 on 13 October, Loïc Prigent’s documentary on designer Simon Porte Jacquemus recounted his meteoric
In September, in the fashion press, on the Internet or on bus shelters… the campaigns of the most
For a long time, it seemed that luxury and rarity were inseparable. Then the advent of e-commerce and
The Joor platform has taken a look at the misspellings of brand searches by Internet users via search
