Broadcast on France 5 on 13 October, Loïc Prigent’s documentary on designer Simon Porte Jacquemus recounted his meteoric rise in the world of fashion. The story of a talented designer who, in just over 10 years, has made a name for himself thanks to his sunny style, his warm, typically Provençal personality and his touching destiny.
From Provence to a documentary on France 5
He is one of the rare designers to have established himself under his own name in less than ten years. His impressive career has earned Simon Porte Jacquemus, artistic director of the Jacquemus fashion house, a place at the heart of a 50-minute documentary directed by renowned journalist Loïc Prigent.
This report, broadcast on France 5 in the second half of the evening on Friday 13 October, retraces the career of this young clothing prodigy, with archive footage, interviews and immersions in the catwalk. From his first collections to the Versailles show last June, via his childhood and his distinctive style, “Jacquemus, le prince Soleil” paints the portrait of an artist who seems to stop at nothing.
It was in the late 2000s that Simon Porte Jacquemus, who had just come of age, left the Bouches-du-Rhône region for Paris. While the budding designer was trying to find his way, notably by attending a fashion school that failed to satisfy him, he suddenly lost his mother, to whom he was very close. His mother’s death was a turning point for the young man, who immediately launched his own brand, taking his mother’s surname, Valérie.
And Simon Porte Jacquemus likes to say it: Valérie is the House style. Spurred on by his mother’s insistence that he was the best, the budding entrepreneur produced his first collection. Called “Usine”, the line had a raw, minimal, unadorned aesthetic, embellished by the silhouettes of his friends, such as Jeanne Damas, who modelled for him.
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Front page photo: © Bangumi – Deralf – France Télévisions