The spelling of luxury brands is being abused by Internet users

The Joor platform has taken a look at the misspellings of brand searches by Internet users via search engines. The luxury sector takes the prize for the most hazardous searches.

Luxury is undoubtedly the sector that invests the most in communication…


But while its brands are also among the most famous internationally, they are also the most frequent victims of our contemporaries’ bad spelling!


This is the interesting finding of a study carried out by B2B digital fashion platform Joor.


Using its Ahrefs data analysis tool, the company identified the fashion brand names most often misspelled by Internet users worldwide on search engines.


Chanel, Louis Vuitton, Swarovski, Versace


The results are rather edifying…


The top 10 names with the most misspellings focus on luxury goods, and on brands so often cited that you’d think they’d be the subject of almost Pavlovian automatisms.


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Cover photo: Sam Albury/Unsplash

Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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