Jacquemus chooses his grandmother as muse for his summer 2020 campaign on Instagram

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Fashion designer Simon Porte Jacquemus continues his #Jacquemusathome project by choosing his grandmother Liline to embody his latest campaign on Instagram.

 

This project inaugurated by the designer at the beginning of the confinement is intended to encourage his subscribers to continue to have fun with fashion while remaining confined.

 

Although the French are now free to go out, the French designer has nevertheless decided to keep this fun challenge alive in order to encourage his community to remain vigilant.

 

http://www.instagram.com/p/CAdSmlNDXB3/

 

That is why the creator called upon his grandmother Liline to embody his latest series of #Jacquemusathome clichés.

 

From the very beginning, the creator says he draws his inspiration from the women in his life. He places his mother and grandmother at the centre of his creative process. So the decision to make this woman he loves so much, the face of the campaign, resounds like an obvious choice.

 

http://www.instagram.com/p/CAdYuy3DmW9/

Radiant in a sunny garden, Liline wears the flagship pieces of this collection called “Le Coup de Soleil”.

 

She appears successively dressed in a luminous green dress, an oversized pink suit, surrounded by mini Chiquito, the iconic bag and centrepiece of Jacquemus, or adorned with a large straw hat.

 

“It’s one of the most important campaigns for me”, says the designer on Instagram.

 

 

Read also > GUCCI LAUNCHES NEW “HOMEMADE” CAMPAIGN AND RESETS ITS FASHION CALENDAR

 

Featured photo : © Jacquemus / Instagram[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

Fashion designer Simon Porte Jacquemus continues his #Jacquemusathome project by choosing his grandmother Liline to embody his latest campaign on Instagram.

 

This project inaugurated by the designer at the beginning of the confinement is intended to encourage his subscribers to continue to have fun with fashion while remaining confined.

 

Although the French are now free to go out, the French designer has nevertheless decided to keep this fun challenge alive in order to encourage his community to remain vigilant.[/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…

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[/vc_cta][vc_column_text]Featured photo : © Jacquemus / Instagram[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”customer”][vc_column][vc_column_text]

Fashion designer Simon Porte Jacquemus continues his #Jacquemusathome project by choosing his grandmother Liline to embody his latest campaign on Instagram.

 

This project inaugurated by the designer at the beginning of the confinement is intended to encourage his subscribers to continue to have fun with fashion while remaining confined.

 

Although the French are now free to go out, the French designer has nevertheless decided to keep this fun challenge alive in order to encourage his community to remain vigilant.[/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…

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[/vc_cta][vc_column_text]Featured photo : © Jacquemus / Instagram[/vc_column_text][/vc_column][/vc_row]

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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