Who really thinks they’ll live to be a hundred? The question still seemed abstract. It is becoming less
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After weathering three difficult decades, French watchmaking is now undergoing a promising transformation, marked by production growth of
The start of the year confirms the polarization already observed. Brands capable of maintaining “ultra-luxury” desirability ” (Hermès,
Luxury brands are investing heavily in popular culture to remain desirable and contemporary. While this approach may seem
The luxury sector isn’t lagging behind technologically; it’s undergoing a crisis of coherence. Against a backdrop of rising
For a long time, the boutique was the sole domain of the major luxury houses. A space designed
In an environment marked by a global slowdown in the luxury sector, watchmaking and jewelry stand out as
In Tokyo, the jirai kei movement—literally “landmine style”—attracts thousands of young people who deliberately cultivate an aesthetic of
Just five years ago, treating yourself to a luxury classic was a rite of passage. Today, with price
Recent developments in the Middle East conflict serve as a reminder of just how deeply exposed the luxury
