18 March 2026 [COLUMN] Luxury won’t be overwhelmed by artificial intelligence. It’s in the process of harnessing it Luxury and artificial intelligence might be seen as incompatible: on one hand, heritage, distinction, and the long term;
9 March 2026 [COLUMN] Drive-to-store activation: the magic potion to bring customers back to stores Brands have never been so visible, yet natural traffic—the kind that arose from the prestige of an address,
2 March 2026 [COLUMN] Second-hand goods: a strategic lever for competitiveness in the luxury sector Rising prices, declining purchasing power, growing economic and geopolitical tensions… The sector is experiencing its first slowdown in
25 February 2026 [COLUMN] The sophistication of the invisible: luxury in the age of agents One Sunday morning at the Javits Center, Sundar Pichai and John Furner announced that they were “rewriting the
17 February 2026 [COLUMN] Chinese New Year 2026: When the Fire Horse Pushes Luxury Beyond a Simple Exercise in Style February 17, 2026 marks the beginning of the Year of the Fire Horse. At first glance, the event
9 February 2026 [COLUMN] Luxury faces the trap of hyper-exclusivity Luxury is going through an unprecedented period of tension. Slowing sales, questions about desirability, rising widespread mistrust: the
9 January 2026 [COLUMN] How can wines and spirits be protected? (Part 3/3) The wine and spirits sector plays a central role in the French and European economies. It is a
1 January 2026 [COLUMN] How can wines and spirits be protected? (Part 2/3) The wine and spirits sector plays a central role in the French and European economies. It is a
23 December 2025 [COLUMN] How can wines and spirits be protected? (Part 1/3) The wine and spirits sector plays a central role in the French and European economies. It is a
22 December 2025 [COLUMN] The art of enchanting the holidays: when brands awaken our emotions At a time when performance dictates brand narratives, the holiday season reminds us of an essential truth: luxury