19 December 2025 [COLUMN] Wines and Spirits: Why Luxury Has Never Been So Popular Forget the dusty image of dark cellars reserved for insiders only. The luxury wine and spirits market is
15 December 2025 [COLUMN] Storytelling is dead, long live storyproving! In recent years, the dream equation has moved away from craftsmanship and expertise to embrace a constructed and
11 December 2025 [COLUMN] What if the current crisis in the luxury sector were not just an economic or image crisis, but also a silent HR crisis? The luxury sector is experiencing unprecedented turbulence. The focus is on falling demand and eroding prestige: in 2025,
28 November 2025 [COLUMN] The paradox of luxury retail: exclusive yet scalable, reconciling emotion and hyper-growth worldwide In 2025, luxury will face a complex equation: preserving its aura and exclusivity, while supporting global growth driven
20 November 2025 [COLUMN] Crisis of value: how can brands rekindle consumer desire for luxury? The luxury market, which has always embodied the ultimate expression of consumer desire, is going through an unprecedented
13 November 2025 [COLUMN] The advent of luxury wellness Once synonymous with relaxation and escape, luxury travel is reinventing itself. Today’s customers want trips that allow them
5 November 2025 [COLUMN] Shein at BHV: French luxury and fashion must reclaim the power of time Shein’s arrival at BHV Marais, the historic temple of Parisian good taste, is highly symbolic: it represents French
30 October 2025 [COLUMN] The Future of Beauty: Connected Beauty, Between Technological Promise and Reinventing Advice There are subtle signs that cannot be ignored. The announcement of L’Oréal’s acquisition of Kering’s Beauty division is
24 October 2025 [COLUMN] Luxury cars: between technological revolution and the quest for exclusivity Luxury cars have always had an air of exceptionalism. For decades, they evoked the roar of a V12
10 October 2025 [COLUMN] The new equation for luxury hotels: offer fewer rooms but more experiences, and earn more The big story for luxury hotels in 2025 is a normalization of volumes without any loss of pricing