The American beauty giant has just unveiled a new AI-powered experience in Hong Kong. This takes the form of My Scent Edit, the group’s first multi-brand concept in the prestige sector entirely dedicated to perfume.
We already knew that AI was useful for making personalized recommendations during e-commerce shopping trips. Now it will also be used for visits to physical stores.
This new technology is being used to help customers discover fragrances within the multi-brand concept—the first of its kind for the Coty group—My Scent Edit.
The device is the work of the prestige division of the Coty group, which owns fragrance licenses for a number of prestigious brands such as Burberry, Gucci, Hugo Boss, Marc Jacobs, Etro, Escada, and Marni.
This pioneering installation is debuting at Langham Beauty, a beauty specialist located in Hong Kong’s Mong Kok district that carries brands as diverse as Chanel Beauty, Dior Beauty, Estée Lauder, Lancôme, and Shiseido.
AI-powered consultations
The My Scent Edit experience promises access to a selection of high-end designer fragrances, combining expert advice and interactive touchpoints.
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Featured photo: Coty
