Roche Bobois aims to expand its presence in China

Roche Bobois aims to increase its presence in China. The specialist in high-end furniture intends to take control of its local franchisee.


Roche Bobois, the high-end furniture specialist, has announced its intention to take control of its franchisee in China. The company has made its intentions known to the company Shanghai Rock Castle Furniture, owner in China of the Roche Bobois brand franchise. The latter operates directly in 3 stores (1 in Beijing and 2 in Shanghai) and manages 23 sub-franchised outlets in different cities across the country.


China, a New Growth Engine


After successfully acquiring franchises in the United States in 2020 and 2022 and in France in 2023, Roche Bobois SA aims to expand its direct presence in the Middle Kingdom, a country with high potential.


In 2023, the overall business volume in China amounted to 23 million euros, with 8 million euros from the 3 directly operated stores. The EBITDA margin of Shanghai Rock Castle Furniture is thus higher than that of the United States/Canada region (which is already the top contributor to the group’s EBITDA with a 27.1% EBITDA margin in 2023).


This investment is expected to be completed by July 2024 and would enable the Roche Bobois group to increase its growth potential and profitability internationally.


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Featured Photo : © Roche Bobois

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Charline Point
Passionate about art in all its forms, Charline Point is a young journalist driven by fierce curiosity and a keen appetite for culture. After several years in press relations, Charline decided to take up a career in journalism. Her favorite subjects are travel, gastronomy, cinema and fashion.

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