Rolex reaches new heights by opening the world’s highest watch boutique

Rolex has opened its new store in the heart of the Titlis Tower in Engelberg, Switzerland. Located at an altitude of 3,020 meters, this former telecommunications facility is now home to the world’s highest watch boutique.

Watchmaking at the summit. Rolex and Bucherer have just opened a new boutique inside the Titlis Tower, a former telecommunications facility from the 1980s that has been renovated into a tourist complex located in Engelberg, Switzerland, at an altitude of over 3,000 meters. This location makes it the highest-altitude watch boutique in the world.

While the building stands 50 meters tall, the space dedicated to Rolex is located on the upper floors, just below the suspended Horizon Deck and the gourmet restaurant Joseph’s. Like the restaurant, the boutique offers breathtaking views of the Swiss Alps through large glass walls.

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Featured picture: © TITLIS – Rolex