To mark the 10th anniversary of VivaTech, of which it is a founding partner, LVMH is unveiling a new immersive experience called DreamGallery. There, the group presents a cross-functional vision of innovation – from raw material sourcing to the customer experience – while honoring three startups with its 2026 Innovation Award.
An immersive journey into the heart of the luxury value chain
For this tenth edition of VivaTech, LVMH is evolving the concept of its pavilion with the DreamGallery, an immersive space spanning nearly 600 m² that highlights innovation at every stage of value creation. Following the Dream Box, Dream Garden, and Dreamscape concepts, the group continues to bring its technology strategy to life by offering an experience organized around four key pillars: raw materials, creation, traceability, and the customer experience.
Eleven Houses within the group are participating in this showcase. Moët Hennessy, Parfums Christian Dior, and Tiffany & Co. illustrate the work being done on the preservation and traceability of raw materials. Louis Vuitton, Loro Piana, and Thélios present innovations related to the creative process, while Christian Dior Couture and Bvlgari highlight their quality control and authentication systems. Finally, Celine, Guerlain, and Sephora are showcasing solutions designed to personalize the customer journey, both in-store and online. The space also features a multisensory experience thanks to a signature fragrance created by Guerlain.
Innovation as a driver of excellence
In attendance at the VivaTech opening ceremony, Bernard Arnault reiterated the central role technology now plays in the group’s strategy. The Chairman and CEO of LVMH, and co-founder of the event, emphasized that innovation is not an end in itself but a means of enhancing the desirability of the Houses and the excellence of their craftsmanship.
The booth’s program also includes several conferences dedicated to technology and digital careers in the luxury sector, as well as a discussion between Antoine Arnault and swimmer Léon Marchand – an ambassador for LVMH and Louis Vuitton – on the concepts of performance, excellence, and passing on knowledge.
Three startups honored with the LVMH Innovation Award
As it does every year, VivaTech also hosts the LVMH Innovation Award ceremony. For the 2026 edition, three companies were recognized.
The Best Impact Award goes to Fairly Made, whose platform is dedicated to raw material traceability, supply chain transparency, and measuring environmental impact. The Best Business Award was presented to Synthesia, which specializes in generating corporate videos using artificial intelligence, particularly for training and multilingual communication. Finally, the Most Promising Award was awarded to Bluefish, which develops tools to analyze brand visibility on generative AI engines.
The trophies, crafted by Tiffany & Co., reflect LVMH’s commitment to combining artisanal expertise with technological innovation. The group is also using this anniversary edition to strengthen its support for young talent by offering 2,000 invitations designed to introduce them to careers in technology and digital media as applied to the luxury sector.
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Featured photo : © LVMH
