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NFT “MetaBirkins”: Why Hermès accuses a digital artist of damaging its brand image

NFT “MetaBirkins”: Why Hermès accuses a digital artist of damaging its brand image

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Hermès is denouncing the project of digital artist Mason Rothschild, claiming that it infringes the House’s intellectual property rights. Mason Rothschild has designed and monetised “MetaBirkins”, bags inspired by Hermès famous Birkin, into NFT digital bags.

 

With a multicoloured, fur-inspired design, artist Mason Rothschild has taken inspiration from one of Hermès iconic bags, creating a hundred different variations on it. Mason Rothschild had already made a name for himself when he created the “Baby Birkin” in NFT in collaboration with the painter Eric Ramirez.

 

 

 

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