9 March 2026 [COLUMN] Drive-to-store activation: the magic potion to bring customers back to stores Brands have never been so visible, yet natural traffic—the kind that arose from the prestige of an address,
19 November 2024 [Luxus Magazine] The Oura Ring phenomenon TikTok has a rare ability to boost a product through a digital craze that is difficult for brands
24 May 2024 Cyberattack on Christie’s: art faces digital challenges In early May, Christie’s auction house suffered a cyber attack. This incident reveals the vulnerabilities of cultural institutions
17 January 2024 France’s Lectra absorbs American Launchmetrics The French world leader in flexible materials cutting acquires a majority stake in the American start-up Launchmetrics, specialized
10 January 2024 [Luxus Magazine] Social networks: towards the end of a digital era? According to a Gartner study published on 14 December 2023, the deteriorating quality of social platforms is likely
10 January 2024 The European legislator, eager to regulate the use of data from GAFAM related to AI After the adoption of the AI Act by the European Union last December, the European Commission is further
10 January 2024 [CHRONICLE] Luxury & Technology legal issues – Episode 3: Cyber risks The legal challenges facing luxury brands in the race to use the most innovative technologies are manifold.
21 December 2023 Matchesfashion acquired by Frasers Group for £52 million Frasers Group strengthens its presence in the luxury sector with the acquisition of Matchesfashion for £52 million. The
24 November 2023 [Luxus Magazine] We tested for you Hockerty’s Ultra-custom sneakers We know Hockerty for its made-to-measure suits. What is less well known is that it is possible to
22 November 2023 [CHRONICLE] Luxury & Technology legal issues: Episode 1 – Compliance with digital platform law The compelling digital world of luxury brands never ceases to amaze. Avant-garde collaborations with celebrities and other industries[1]