The two B2B trade shows, dedicated to high-end packaging on the one hand and beauty trends and suppliers on the other, will once again be held together in Los Angeles on March 4 and 5. Professionals in the beauty industry, as well as those in the wine and spirits, high-end food, and fashion and lifestyle sectors, can use a single badge to access innovative and sustainable premium solutions for developing their products and packaging.
Two is better than one.
As has been the case since its first edition in 2018, the LUXE PACK Los Angeles trade show will be held on March 4 and 5, at the same time and in the same place, namely the Los Angeles Convention Center, as MakeUp in™ Los Angeles, the leading trade show in the United States for beauty trends, formulation, ingredients, turnkey services, and accessories.
Also a high-end B2B trade show, but dedicated to packaging innovation, LUXE PACK Los Angeles has a broader scope than the premium beauty sector (cosmetics, perfumes, skincare, etc.). It also targets the wine & spirits, high-end food, fashion, and lifestyle sectors.
A majority of beauty decision-makers
In 2025, the combined LUXE PACK Los Angeles and MakeUp in™ Los Angeles event attracted nearly 5,000 professionals from the sector, the majority of whom were in the beauty sector and 89% of whom were decision-makers. In addition to brand managers, the event targets all decision-makers involved in product development, packaging selection and sourcing (buyers, designers, product managers, etc.), as well as R&D materials, sustainability, marketing, branding, and more.
With a unique LUXE PACK Los Angeles badge for the 2026 edition, visitors will once again have access to both shows, offering “a unique B2B experience where beauty product innovation, guided by experts, converges with excellence in high-end, multi-category packaging.” Registration is free at www.luxepacklosangeles.com or www.makeup-in-losangeles.com.
More than 200 exhibitors
The two trade shows thus form “a dynamic ecosystem of more than 200 exhibitors connecting ”all links in the value chain, from contract manufacturers (OEM/ODM) to primary and secondary packaging producers, ingredient suppliers, accessory manufacturers, and trend agencies.”
With around 90 primary and secondary packaging suppliers exhibiting, LUXE PACK Los Angeles focuses on creative, sustainable, and differentiating solutions for brands.
In addition to inspirational and networking sessions dedicated to packaging, design, and new materials, the show offers “PackSprint Tours,” guided tours of the exhibition led by Sheri L. Koetting (MSLK), a recognized expert in marketing and design. Scheduled for March 4 at 2:15 p.m. and March 5 at 11:15 a.m. (departing from the Main Stage), these tours will showcase key suppliers, new trends, and the latest solutions.
Intensive two-day creative sprint
All this takes place within the framework of a trade show that can “condense months of development into an intensive two-day creative sprint,” according to the organizers, who add that “throughout this focused trade show, leading suppliers and manufacturers will collaborate with brand teams to refine concepts, explore materials, and take ideas from the project stage to a polished, market-ready realization.”
“Whether you’re a fast-growing independent brand or a global leader, this unique convergence allows you to grow smarter and innovate with determination, right in the heart of Los Angeles, where beauty, creativity, and business meet,” they promise.
Read also > Luxe Pack Monaco: Ma Balise wins the Luxe Pack in Green Award 2025
Featured photo: © Luxe Pack Monaco
