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Chanel and Dior: the two favourite brands of Chinese buyers

Chanel and Dior: the two favourite brands of Chinese buyers

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Agility Research has just revealed the conclusions of its survey on the most popular luxury brands among 1,000 buyers in 40 different Chinese cities. From this survey, two brands stand out: Chanel and Dior. These two French luxury brands would be the most preferred by the Chinese population.

 

In order to conduct the survey, respondents were carefully selected. Selected from China’s upper class, each of the respondents had an annual income of at least 400,000 yuan (about €51,000). And among them, 300 belonged to the “wealthiest” category, with more than a million dollars in assets. They were then asked to rate their favourite brand, based on several parameters such as its influence, the trust it inspires in them and its perceived social responsibility.

 

As a result of this survey, two brands stood out from the rest and were revealed as the “favourite luxury brand” of the Chinese: Chanel and Dior.

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Featured photo : © François Bouchon

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