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The 100th edition of the Brussels Motor Show attracted more than 265,000 people in nine days on the Brussels expo site. A “complete success” according to the organizers, but the opinion is more mixed for the visitors. Here is a look back at nine days under the sign of the automobile.
The Brussels Motor Show opened its doors on January 14, before closing them yesterday at 7 p.m., much to the dismay of car enthusiasts. After a two-year absence, it is back in force and, for Febiac (the Belgian and Luxembourg Federation of Automobile and Cycle Industries), which organizes the event, the bet has been kept. Nevertheless, the target of 300,000 visitors was not reached. Nevertheless, the show remains the most important indoor event in Belgium. “We welcomed about 30,000 people per day,” says Gabriel Goffoy, Febiac’s director.
Jeep Avenger named Car of the year
This anniversary edition brought together 95% of the Belgian car market, in a smaller area than in previous years. Among the highlights were fifteen world and European premieres and, for the first time at the Brussels Motor Show, the election of the European Car of the Year took place.
The Jeep Avenger SUV was named “car of the year”. This annual competition, which has been held since 1964, rewards the best car on sale in Europe. Several criteria are taken into account, such as comfort, safety, economy, environmental performance, road behaviour, functionality, driving pleasure, technical innovation and value for money.
This year’s jury consisted of 61 international journalists. The Jeep Avenger competed against seven other vehicles, namely the Nissan Ariya, the Kia Niro, the Peugeot 408 Hybrid, the Renault Austral, the Subaru Soltera, the Toyota bZ4X and the Volkswagen ID.
In addition to the award ceremony, visitors were able to admire and discover new concepts and new Chinese manufacturers and attend animations. For the press day, dedicated to the professionals of the sector, big bosses of brands had made the trip to the Belgian capital. Will this be the opportunity for future editions to make the Brussels show a key event on an international and even global scale?
Visitors less enthusiastic than organizers
If Febiac is enthusiastic about this comeback, this is not the case for all visitors. Certainly, more than 265,000 people had made the trip but some elements were missing.
Other visitors first regretted a lack of space between the stands and the cars, making traffic difficult. For the motorcyclists, there were not enough motorcycle models presented. There were only about ten of them, under the Honda and BMW brands.
Another problem was the absence of some brands such as Volvo and Mercedes. The first manufacturer chose not to have stands at the shows because its clientele, mostly professionals, is not interested in the seasonality of the events. Mercedes exhibited some of its new products in the main aisle. But like its competitor, it did not want to have a stand, because customers prefer to have a tailor-made advice to choose their next vehicle.
Finally, there was one last problem. As at the Paris Motor Show, hybrid and electric cars were the stars. But buyers remain wary of these new automotive innovations, both financially and logistically. The show has played its role as an information and trend-setter. But it has not yet succeeded in overcoming the prevailing skepticism.
Read also >Motor Show: hydrogen-powered cars star on the catwalk
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The 100th edition of the Brussels Motor Show attracted more than 265,000 people in nine days on the Brussels expo site. A “complete success” according to the organizers, but the opinion is more mixed for the visitors. Here is a look back at nine days under the sign of the automobile.
The Brussels Motor Show opened its doors on January 14, before closing them yesterday at 7 p.m., much to the dismay of car enthusiasts. After a two-year absence, it is back in force and, for Febiac (the Belgian and Luxembourg Federation of Automobile and Cycle Industries), which organizes the event, the bet has been kept. Nevertheless, the target of 300,000 visitors was not reached. Nevertheless, the show remains the most important indoor event in Belgium. “We welcomed about 30,000 people per day,” says Gabriel Goffoy, Febiac’s director.
Jeep Avenger named Car of the year
This anniversary edition brought together 95% of the Belgian car market, in a smaller area than in previous years. Among the highlights were fifteen world and European premieres and, for the first time at the Brussels Motor Show, the election of the European Car of the Year took place.
The Jeep Avenger SUV was named “car of the year”. This annual competition, which has been held since 1964, rewards the best car on sale in Europe. Several criteria are taken into account, such as comfort, safety, economy, environmental performance, road behaviour, functionality, driving pleasure, technical innovation and value for money.
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The 100th edition of the Brussels Motor Show attracted more than 265,000 people in nine days on the Brussels expo site. A “complete success” according to the organizers, but the opinion is more mixed for the visitors. Here is a look back at nine days under the sign of the automobile.
The Brussels Motor Show opened its doors on January 14, before closing them yesterday at 7 p.m., much to the dismay of car enthusiasts. After a two-year absence, it is back in force and, for Febiac (the Belgian and Luxembourg Federation of Automobile and Cycle Industries), which organizes the event, the bet has been kept. Nevertheless, the target of 300,000 visitors was not reached. Nevertheless, the show remains the most important indoor event in Belgium. “We welcomed about 30,000 people per day,” says Gabriel Goffoy, Febiac’s director.
Jeep Avenger named Car of the year
This anniversary edition brought together 95% of the Belgian car market, in a smaller area than in previous years. Among the highlights were fifteen world and European premieres and, for the first time at the Brussels Motor Show, the election of the European Car of the Year took place.
The Jeep Avenger SUV was named “car of the year”. This annual competition, which has been held since 1964, rewards the best car on sale in Europe. Several criteria are taken into account, such as comfort, safety, economy, environmental performance, road behaviour, functionality, driving pleasure, technical innovation and value for money.
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