The Kering Group announced this Monday night that it has appointed Gianfranco D’Attis as CEO of Alexander McQueen. This decision is part of a new phase dedicated to strengthening the British brand’s positioning.
A new chapter for Alexander McQueen. The Kering Group, owner of Alexander McQueen, announced that it has appointed Gianfranco D’Attis as CEO. He will assume his new role on June 3 from London, where the brand’s headquarters are located.
The executive, who will report to Luca de Meo, CEO of Kering, succeeds Gianfilippo Testa. After four years at the helm of the British label, this former LVMH executive has indeed “decided to leave the group by the end of the year”, according to the luxury giant, which thanked him for “his commitment and contributions over the past few years.”
Thus, Gianfranco D’Attis will take the reins with the aim of bringing “solid expertise in brand development, distribution network excellence, and customer relations in key markets,” according to Kering’s press release. Before joining the group, the businessman served as CEO at Prada. Hired in early 2022 for the same reasons as at Alexander McQueen, he left his position prematurely following “strategic disagreements,” according to WWD and AFP.
A goal of supporting growth
“Gianfranco D’Attis has enhanced the brand’s appeal and driven its growth through a more disciplined and customer-centric approach,” said François-Henri Pinault’s group. Luca de Meo also said he was “very pleased” to welcome this former executive from Christian Dior Couture Americas and Jaeger-LeCoultre. According to the CEO, “his ability to refine the brand’s identity while ensuring disciplined execution will be essential to refocus Alexander McQueen and unlock its full potential.”
Indeed, his appointment comes amid a difficult period for the British fashion house. After a 60% drop in revenue over the past three years, the brand also announced last January a restructuring plan aimed at cutting one-third of its workforce in Italy, representing approximately sixty of the 180 employees. In October 2025, another 55 London-based employees were also at risk.
Gianfranco d’Attis’s roadmap is therefore clear: to support Alexander McQueen in its “new phase dedicated to strengthening its distinctive positioning”. This strategy will therefore involve reducing the number of collections, adjusting the distribution network, and simplifying the company’s overall organization. Gianfranco D’Attis will therefore need to “improve its financial performance.”
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Featured photo : © Foto Studio Internazionale
