Burberry puts soccer at the heart of its new campaign for the 2026 World Cup

With the World Cup just around the corner, Burberry is putting soccer in the spotlight in an advertising campaign shot by photographer Mario Sorrenti. Romeo Beckham, Jason Sudeikis, and Jodie Turner-Smith have all stepped into the shoes of soccer fans.

Soccer and British fashion come together for the international event of the year. With the 2026 World Cup set to kick off on June 11, Burberry, the icon of British luxury, unveiled its new collection’s campaign centered around football.

Through a video clip and photographs by Mario Sorrenti, the brand famous for its tartan pattern pays tribute to the fans of the Three Lions, the British national team that will play its first match on June 17 in Dallas, USA, against Croatia.

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Featured photo : © Burberry