After football, it’s time for luxury. The former champion and football coach, Zinédine Zidane becomes the new ambassador of Montblanc.
Zinédine Zidane will embody the image of the company through campaigns dedicated to luxury pens, leather goods and fragrances.
“Humble and hard-working, this icon of the sporting world has often been described as a legend.” says Montblanc.
The collaboration with Zinedine Zidane will start with a press, digital and TV campaign dedicated to Montblanc’s flagship fragrance line, planned before the end of the year.
“Each of us can leave a trace, by living a life made of passion and challenges, and by doing everything to put them into action,” says Zinedine Zidane, acknowledging Montblanc’s cultural dimension and values.
After Kevin Mayer as a former ambassador, the signature of Zinedine Zidane is a very nice move by Montblanc.
Featured photo : © Presse