Watchmaking : Bradley Cooper is the new face of Louis Vuitton

Bradley Cooper is the new ambassador for Louis Vuitton, the company has announced. The famous American actor will be the new face of the Tambour watch, which is celebrating its 20th anniversary.

In his first campaign for the brand, the 47-year-old star embodies the Tambour Twenty timepiece, a very limited edition of this iconic watch.

For the occasion, a short film was shot by Oscar-winning director Damien Chazelle. The black and white images of the campaign were captured by photographer Boo George.

In 2002, Louis Vuitton presented its first Tambour watch, inspired by the English drum. Twenty years later, Louis Vuitton unveils the Tambour Twenty. The Tambour Twenty is distinguished by several new elements, including an engraving on the back of the case.

The short film of the new campaign will be unveiled on 8 September.

Featured photos : © Louis Vuitton

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