The timing of the announcement was not random : on April 22, Earth Day, Cartier announced that it was joining the Carbon Neutral Challenge. Launched in 2019 by Marco Bizzarri, the CEO of Gucci, this initiative aims to reduce greenhouse gases by involving company managers. Let’s take a look at it.
In an open letter at the end of 2019, Gucci‘s CEO called on them to reduce the impact of their companies, either by changing their activity itself or by offsetting through ad hoc schemes. Gucci then gave them a more concrete framework by launching the Carbon Neutral Challenge. Aiming for greater transparency, with an annual sharing of results, the initiative commits those who join to implement and communicate an action plan, measure the consequences and reduce or offset the emissions emitted throughout their supply chain.
Cartier for Nature was founded in 2020 with a clear mission: to help preserve biodiversity and healthy ecosystems across the globe. pic.twitter.com/KZGgExushj
— Cartier (@Cartier) April 25, 2022
“As global citizens, we believe it is our duty to protect its biodiversity and to have a positive impact on the planet, said Cyrille Vigneron, President and CEO of Cartier International. This means strengthening Cartier’s support for innovative partnerships such as the Carbon Neutral Challenge launched by Marco Bizzarri and joining forces to make a positive impact on the planet and people. We hope that other private sector players will step up to the challenge.”
Featured photo : © Cartier