LVMH commits to reducing its carbon impact with Origin Materials

LVMH Beauty announces a strategic partnership with Origin Materials to develop sustainable packaging with a low carbon footprint.


LVMH is taking another step toward sustainability and lowering its carbon footprint by starting a project with Origin Materials, which is the world’s first carbon-negative materials company. The company’s mission for the past 10 years? To enable companies to transition to sustainable materials. As part of this strategic partnership, LVMH has signed a multi-year capacity reservation agreement with Origin Materials for the purchase of low-carbon sustainable PET for use in fragrance and cosmetics packaging.


PET produced using Origin Materials’ technology is identical in function to petroleum-based PET, but has a significantly lower carbon footprint because it is derived from sustainable wood residues that capture carbon. It is just as recyclable as fossil-based PET in the existing infrastructure, a process that is critical to creating a circular economy with a significantly reduced carbon footprint.


Origin Materials plans to continue working with LVMH Beauty on sustainable packaging solutions for its entire family of renowned luxury brands, helping to reduce the carbon impact of products while maintaining the high-end standard their customers expect. 


At LVMH, with our Life 360 program, we have made the decision that our packaging will not contain plastic from virgin fossil resources in the near future. Origin’s bioplastic technologies play a crucial role in helping LVMH achieve its sustainability goals without any compromise on quality. LVMH Beauty is pleased to collaborate with Origin, supporting innovative technologies,” said Claude Martinez, executive chairman and CEO of LVMH Beauty.


Rich Riley, Co-CEO of Origin Materials said, “Our mission to enable the world to move to sustainable materials as quickly as possible is fully aligned with LVMH’s ambitious environmental initiatives. We look forward to helping LVMH reduce its carbon footprint and achieve its sustainability goals while continuing to deliver superior product experiences to its customers.





Featured photo : © LVMH


Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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