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The development of luxury e-commerce in India

The development of luxury e-commerce in India

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In India, luxury e-commerce is starting to take off, despite the low starting base, and a new dynamic is felt throughout the country since the beginning of the pandemic.

 

For a market as geographically vast as India, e-commerce seems to be the ideal solution. However, it is still struggling to develop in the country and Indian designers and international brands are trying to catch up.

 

With the arrival of the pandemic, the Indian subcontinent has been hit hard and several health restrictions have been imposed throughout India. The closure of luxury stores has pushed various key players to emerge as the only alternative in a crisis situation.

 

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