Baccarose, a renowned retailer of fragrances and beauty products, has teamed up with French luxury brand Alexandre.J to penetrate the Indian market. Through this strategic collaboration, Alexandre.J aims to meet the growing demand for luxury fragrances in the Asian peninsula, while offering an exclusive and personalized olfactory experience.
On Wednesday February 21, India’s Baccarose announced the arrival of Alexandre.J, a renowned French luxury fragrance brand, on the Asian peninsula market. This collaboration marks a significant turning point in India’s olfactory landscape, bringing with it the very essence of French luxury.
“We are delighted to launch Alexandre.J Perfumes in India, which offers a perfect blend of artistry and accessibility in the niche perfumery arena,” said Kadambari Lakhani, Director of India’s Baccarose Perfumes & Beauty Products Pvt. Ltd.
Alexandre.J, founded in 2012 in France, stands out for its 100% Made in France production. Its fragrances are meticulously crafted in Honfleur, Normandy, while the oils are made in Grasse, the cradle of global perfumery.
The brand is present in over 85 countries, testifying to its commitment to selective distribution and its desire to reach fragrance enthusiasts around the world.
Three imported collections
“By unveiling our different collections – each a unique journey of scents and emotions – we invite our customers to discover the very essence of French luxury perfumery, where each fragrance tells a story of sophistication and creativity,” said Amélie Jabban, Alexandre.J Global Brand Director.
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Featured photo : © Alexandre.J
